Step 8: I'll Pre-Market Your Home

While the professional photos are being edited, we’ll market your home to other Realtors before it’s even on the market (what’s called a pocket listing or coming soon) by executing the below strategies. We’ll discuss which tactics make the most sense for your property and situation:

•  This is a great way to expose your home to top Realtors before it goes on the market
• Send just-listed e-cards to every Realtor in the area advertising your home as a new listing
• Conduct a possible broker-open 
• Schedule and advertise our first open house to take place the Sunday after your listing goes live in the MLS
• Create and print professional marketing materials
• Install a For Sale sign in front of your building or in your yard
• Put a lockbox on your property for showings

Generally the above takes 48-72 hours. After that, as soon as the photos are back from the photographer, your property will go live in the MLS!